Reshaping the Environmental Lexicon The Power of Language in Environment Issues

As any psychologist will tell you, the use of Language really is important. It’s power is often grossly under-estimated.  “Cap and trade” or “pollution reduction refund”? “Global warming” or “our deteriorating atmosphere”? Environmental action groups are proposing new messaging techniques to build public support for their causes. This line of thought was kicked off by […]

If Catastrophic Weather Events Don’t Get Us, Irrationality Might. How Language Changes our Choices

Whether people accept manmade global warming as real may depend on the weather outside that particular day, a new study finds. Weather and climate The study results suggest that because global warming and climate are complex and long-term trends, people may be more likely to grasp onto a simpler, more easily accessible explanation — the […]